KIWI PROPERTYSYLVIA PARK VALENTINE’S DAY

What if your loved one held the power to unlock your Valentine’s gift? We put Sylvia Park customers to the test, enabling partners to play together, and win together.

We designed and delivered an interactive game activation, that required couples to play together to win a prize. Players each pushed a button to stop their half of the screen in order to line them up and win their desired prize. The activation was supported across owned and paid media in the week leading up to Valentine’s Day with thousands of plays and over 500 customers walking away winners.