BOUNDARY ROADNEW ZEALAND CRICKET SPONSORSHIP

An official partner of the Black Caps, we supported Boundary Road in developing their 22/23 season sponsorship platform and activation plan.  The sponsorship campaign elevated Boundary Road's presence through a range of initiatives, seamlessly integrating retail promotions and match day activations.

Throughout the summer of cricket season, we delivered sponsorship promotions across key retailers, in-stadium via bar activations, signage, winner hosting, on-field promotions and compelling incentives, captivating New Zealand's cricket fans.