MAJOR MAJORINFLUENCER LAUNCH

As Major Major continues to grow their portfolio of flavours, getting new product in the hands of the right people to drive exposure online is a key part of successfully launching to market.

With influencers inundated with incentivised gifts, our challenge was to present the Major Major products in a way that was worth talking about. No incentives or paid partnerships, just crafted design and product theatre worth sharing. As well as driving widespread awareness across several launches, the Major Major Crackers went on to win gold in Pride In Print Awards 2023 promotional packaging category.